Wrecking Ball Coffee Roasters is a coffee roasting company in the San Francisco Bay Area founded in 2011. We're working to become the area's most recognized purveyor of sustainably sourced, expertly roasted specialty coffee, presented with unparalleled service.
Trish Rothgeb: founder, CEO, director of coffee, and roastmaster.
Her experience in the industry spans over 30 years as a coffee roaster, green coffee buyer, and teacher of all things coffee. An avid traveler in coffee growing regions worldwide, she teaches "cupping" to coffee producers and coffee professionals around the world. She is also credited with coining the term "third wave coffee" and identifying the relevant concepts.
Trish is a licensed Q-Grader and credentialed Q Trainer by the Coffee Quality Institute. She has served on the SCAA’s Roasters Guild Executive Council, was a charter member of the World Barista Championship Board of Directors and a founding member of the Barista Guild of America.
From 2013 to 2016, Trish worked on staff at the Coffee Quality Institute (CQI) as the "Director of Programs: Q and Educational Services," in addition to her work with Wrecking Ball Coffee Roasters.
Trish on Twitter: @trishrothgeb
Trish on Instagram: @trishrothgeb
"Trish Rothgeb coined 'third wave' — and is now looking toward coffee's future," Los Angeles Times, October 4, 2019
"Taste This: Learning How to Brew the Perfect Cup with Wrecking Ball Coffee Roasters," KQED, Jan 30, 2018
"The December Dripper," Cool Hunting, April 11, 2017
"The Office Coffee Bars Of San Francisco Tech," Sprudge.com, October 18, 2016
"City Guides: San Francisco" Bon Appetit, April 7, 2016
"In San Francisco, Wrecking Ball Coffee’s Making Better Less Cool" Sprudge.com, October 27, 2015
"Lesson from Wrecking Ball's new coffee spot? Experience counts." SFGate.com (San Francisco Chronicle), November 20, 2014
"Inside Wrecking Ball Coffee's New Cow Hollow Cafe," Sprudge.com, September 4, 2014
"Trish Rothgeb" - Birds of Unusual Vitality, August 2014
Experience First, Fuel Second: Coffee Geekdom Unites at Our Coffee Summit, Edible Manhattan, April 22, 2014
"First Look At Wrecking Ball Coffee's New Walk-Up Window In San Francisco," Sprudge.com, November 19, 2013
City Visions "From Bean to Buzz--COFFEE!" KALW Local Public Radio 91.7 San Francisco, October 1, 2013
"Specialty coffee stars putting down roots in Bay Area," San Jose Mercury News, April 22, 2013
Interview, Food GPS, March 20, 2013
San Francisco Magazine, April 2012
"Ristretto | Holiday", New York Times T Magazine Blog, December 21, 2011
"5 Small But Mighty Roasters to Seek Out," Serious Eats: Drinks, May 9, 2011
"The TONY blind coffee taste test," Time Out New York, December 7, 2010
National Public Radio, All Things Considered, "Shade-Grown Coffee Put To Test" September 11, 2010
"DIY coffee: Roasting beans at home," Washington Post, January 20, 2010
"Trish Rothgeb on the State of Specialty Coffee" Imbibe Magazine, May 2, 2016
"What’s The Ish, Trish?" on Sprudge.com
"Scandinavian Style", Jannicke-Marie Johansen
"Third Wave Coffee" Wikipedia article
Imbibe Magazine, "Coffee's Third Wave" May/June 2006
New York Times, "For the Coffee Palate Too Refined for a Certain Large Chain" November 16, 2005
Coffeegeek.com: "The BGA and the Third Wave," April 2, 2005
North Bay Bohemian: "Queen of Cups," July 28, 2004
The Roasters Guild Flamekeeper: "Norway and Coffee" by Trish Rothgeb, PDF Document, November 2002